The "It Starts with You!" campaign was developed for tweens and parents and will include a campaign on the Disney Channel and Disney's online network, as well as having an online resource center, according to a Disney press release."The question is no longer whether kids should be online, but how to prepare them for a social online world," VP of Club Penguin Chris Heatherly said in the release.
The resource center will have:
- Multilingual safety tips for kids about how to protect their information online and be respectful to others.
- Multilingual online safety information and news for parents.
- Printable activity sheets to help kids be thoughtful digital citizens.
- Online safety public service announcements.
- Printable safety pledge for families to take together that encourages communication about online usage and rules.
- Within the world of Club Penguin, an in-game quiz to test players' knowledge about online safety. Players that successfully complete the quiz will earn an exclusive virtual item for their penguin avatar.
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