In an effort to expand its online video content on YouTube, The Walt Disney Company is purchasing Maker Studios.Maker has more than 55,000 channels, 380 million subscribers and 5.5 billion views per month. “Short-form online video is growing at an astonishing pace and with Maker Studios, Disney will now be at the center of this dynamic industry with an unmatched combination of advanced technology and programming expertise and capabilities,” Robert A. Iger, chairman and chief executive officer, The Walt Disney Company said in a news release.
Some of the channels include Tessa Violet, Bart Baker, KassemG, and Lloyd Ahlquist's Epic Rap Battles of History,
Maker Studios shareholders will receive total consideration of $500 million, and a performance-linked earn-out of up to $450 million if the strong performance targets are met. The new studio will report to Disney Chief Financial Officer Jay Rasulo.
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